Nowadays, many moms are using digital content to express their experience on mommyhood, family, cooking, organization, lifestyle, etc. Whether building up a brand, networking with other moms, creating content for business, there are many ways mothers are creating videos to make their content more engaging, and they can do so even if they have a very tight schedule.
The key is not hours and hours of editing, but rather a streamlined process that fits into everyday life.
Planning Content Around a Busy Schedule
The hardest thing about being a mom who creates content is time. With work, family, home duties and extra activities, time is such a difficulty when it comes to content creation.
An easy-to-use content calendar can make a huge difference. Planning content for a week or a month in advance removes a significant barrier to decision-making on a daily basis, as well as provides a consistent flow of content. Simply planning a few video topics each week can save hours in the long run.
Batch recording videos is another way that many content creators work with their schedules. Rather than filming a single video every day or every few days, many creators record numerous pieces of content all at once, in one block of time. This allows for more productivity and eliminates the need to set up equipment repeatedly throughout the week.
Recording Family and Lifestyle Videos
Authenticity is a primary reason why many viewers tune in to family and lifestyle content on a daily basis. Viewers often appreciate real, in-the-moment shots rather than overly staged ones.
Show everyday moments using all sorts of approaches; include things such as food, family events, day-to-day routines, tips for organizing things, how to do various tasks while parenting and many other examples. Focus on relatability and viewers learning from your everyday family life as opposed to showing a perfectly posed, polished scene.
Keep in mind that you do not require the latest and greatest professional equipment in order to create good video content. Most likely, a good smartphone, decent lighting, and a relatively quiet area would be sufficient for many videos to gain interest. Simple video setups don’t require spending all day on your gear nor do they require spending a large sum of money.
Editing Videos Efficiently
Once you’ve recorded the footage for your videos, editing is what transforms it into content that viewers will love. Rather than taking all day, there are ways to streamline this process and spend less time editing.
One thing that makes editing quicker and easier is trimming the unnecessary sections and mistakes. Taking a minute or two before you edit to categorize the clips will allow you to smooth out the editing process.
Today’s editing tools are incredibly easy to use. You can simply drag and drop, cut and move clips, add transitions between shots, and even adjust the audio and size for different social media platforms. Stick to the basics so you can finish videos faster instead of getting bogged down by small things.
More consistency is probably going to mean more than a perfectly finished product, at least when you first start out in content creation.
Adding Subtitles for Better Engagement
There’s no doubt that subtitles are an essential part of digital video. Most people scroll social media feeds with their sound off, so having on-screen text can help you grab their attention and relay your message.
Learning how to add subtitles to a video will greatly increase engagement with viewers, since it will allow people to understand your content no matter what environment they are in. If someone is riding on a bus, at work, or trying to care for a child at home, they can still follow along with your video.
Subtitles also provide accessibility for viewers with hearing impairments or even for those who speak other languages. You can also increase the retention of your viewers, since they will have two ways of receiving information (visual and audio).
If you are producing content on parenting, organization, or the like, then adding subtitles to your videos will make sure that your instructions and advice can be easily understood by a wider audience. There are tools that you can use to create automatic subtitles, which will eliminate much of the editing time involved in this part of video creation.
Conclusion
Creating digital content for you and your family does not have to involve countless hours in front of the camera or spending all day editing. The key to a simplified workflow that gets content created on a consistent basis involves using a simple content calendar, batch recording video footage, efficiently editing videos, and learning how to add subtitles to a video for optimal audience engagement. So, essentially, it’s about a bit of prioritization so you can still create killer content and build an online community without losing the rest of your hectic life.